AI Insights · Timothy · January 2024
Top 5 Health and Fitness Apps in Norway: Q4 2023 Performance
Discover the performance trends for the top 5 health and fitness apps in Norway during Q4 2023, including key insights on weekly downloads, revenue, and active users.
In Q4 2023, the top 5 health and fitness apps in Norway demonstrated varying performance trends across weekly downloads, revenue, and active users. Here are the key insights for Strava: Run, Bike, Hike, Lifesum: Diet and Food Tracker, Fitbit: Health & Fitness, Flo Period & Pregnancy Tracker, and Zwift: Ride and Run.
Strava: Run, Bike, Hike
Strava's weekly revenue saw a peak of around $48.8K in early October, followed by a general decline, ending the quarter with approximately $41.9K in the last week of December. Weekly downloads fluctuated, starting at 2.9K in late September, dipping to 794 in early December, and then rising to 1.6K by the end of the quarter. Active users hovered around 52K at the quarter's start and end, with a low of roughly 43.4K in late November.
Lifesum: Diet and Food Tracker
Lifesum's revenue remained relatively stable, peaking at about $28.2K in late October and showing a slight decline towards the end of the quarter, finishing at $24.8K in the last week of December. Download numbers varied, reaching a high of 1.3K in late December. Active users showed a consistent trend, peaking at around 18.9K in mid-October and ending the quarter with approximately 18.3K.
Fitbit: Health & Fitness
Fitbit experienced a steady revenue stream, with notable peaks of $16.1K in late October and $17.2K in the last week of December. Downloads spiked significantly in the final two weeks of December, from 458 to 2.3K. Active users remained fairly stable, ranging from about 53.3K at the start of the quarter to 51.6K at the end.
Flo Period & Pregnancy Tracker
Flo Period & Pregnancy Tracker's revenue showed a consistent upward trend, peaking at $15.8K in mid-December. Downloads fluctuated slightly, with a peak of 1.2K in late October and a low of 806 in mid-December. Active users were stable throughout the quarter, averaging around 35K.
Zwift: Ride and Run
Zwift's revenue showed a steady increase, peaking at $11.3K in late November and ending the quarter at approximately $10K. Downloads remained low but stable, with a slight increase to 241 in the final week of December. Active users saw a gradual rise, ending the quarter at 1.3K.
These insights are based on data from Sensor Tower. For more detailed analytics and trends, visit Sensor Tower.
